Play Cheestrings World Tour Game
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Richard Edward is delighted to be able to reveal, that they were the company behind the recent production of the Cheestrings Top Trumps promotion. Our unique card production facilities and team, worked in close consultation with both the brand owners of Top Trumps, Kerry Foods and The Marketing Store, to ensure that the 4 million packs of cards, were produced for their ‘back to school promotion’.
Louisa Moger, Marketing Director at Richard Edward, said: “Our relationship with Top Trumps has developed over many years and we have seen the popularity as a game provide a powerful promotional vehicle! Top Trumps have a high perceived value amongst children, because they’re associated with fun, they enable a promoter to cost effectively inject a ‘play theme’ into a campaign. We’re seeing a steady increase in card products including games concepts being used in integrated campaigns.” The Cheestrings Top Trumps are part of a larger campaign called “Mr Strings World Tour”. Ciara O’Connor, brand manager at Kerry Foods, said: “Now that kids are back to school, we wanted to provide them with a reason to get excited about the contents of their lunchbox.” Sales promotion agency, The Marketing Store, was behind the idea.
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Faye Ferriday, Senior Account Director for The Marketing Store, said: “Top Trumps is an iconic card game that encourages fact sharing and game play among kids. The creative is fun, quirky, and maintains brand affinity with its recognizable colours.”.
Description Now that you've mastered the art of fashion, it's time to take your collection on a world tour! How to play Fashion Designer World Tour Choose your destination, then choose 3 models for the 3 looks: casual, dressy, and professional. In the dressing room, click one of the model's icons to select her, and then drag clothing and accessories from the gallery to drop onto the model. When you're ready, click on the Make-Up button to make up her face.
When you think each model is ready, go to the Pre-Show. There you will get feedback on your looks and can go back to the dressing room to tweak your look. When you're sure your models are ready, start and show and find out how your new collection scored! • • • • • • •.
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