Chaser Email Template

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Like it or not, there’s both an art and science to learning how to write a cold email template that predictably converts new freelance clients. Today, we’re talking about both. And we’re using my real cold email templates, case study examples, and screenshots of the actual cold emails that generated $110,500+ in 2017 for my freelance business.

You can pick up all of my free cold email templates for freelancers. However, as much as I’d like to tell you there’s an easy-to-follow, clear copy & paste formula for writing a cold email that lands you new business every single time, the reality just isn’t that simple. Free Download: High-Converting Cold Email Templates for Freelancers. However, it is incredibly helpful if you're starting with a cold email template and pitching process that's been perfected over five years and through hundreds of freelance pitches in the real world. In this post, I'm going to show you real cold emails that have led to life-changing deals for my business (and helped me launch into freelancing full-time in 2016).

Perfecting my cold email outreach process has done a lot for my freelance business—which is primarily based around writing and promoting high quality blog content for my clients. • One of the cold emails we're examining converted into a $52,500 deal for 2 posts per month, that's continued for ten months. • Another has translated into a $17,500 contract for 7 blog posts so far. • And the last one we're diving into landed me a $10,000/mo retainer contract for 4 posts per month. These cold email templates we're looking at today have generated me a total of $110,500 in the last year alone. This process for writing cold emails has generated multiple six-figure and high-value gigs for me with companies like LinkedIn, Zendesk, Quickbooks, Adobe, Vistaprint, Close.io and more. Here's the truth about freelancing though: Success is never guaranteed.

And you can't compare where you are in your freelancing journey today with where others are right now. I'll be the first to tell you it's taken me plenty of time to get to where I am today. And trust me, I still get pitches rejected plenty.

There will be great times when you're overflowing with work and turning away new clients right & left. Yet still, there will be other times when you're tempted to take anything that comes your way—or you're spending most of your days doing outreach to drum up new projects. In my experience, it takes a lot of hard work and hustle to hit the six-figure mark as a freelancer. Especially if you're risk averse like me—and want to get there. If you're not careful, it's easy to slip into a cycle of.

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But having a high-converting cold email template and process for pitching new clients can help you stay busy—with the right kind of clients—year round. As you do great work for your clients, start getting referrals and build a brand for yourself within your niche, you'll be able to step further and further away from spending large blocks of time regularly cold emailing & pitching new clients. Good clients and solid projects will begin coming to you. For now, let's talk about cold emailing and dig into the cold email templates I've battle-tested and tweaked for years. That's why you're here right? 5 Steps to Write Cold Email Templates That Convert We're going to cover both components of learning how to write a cold email that converts—the art and science. First, the art.

The Art of Writing a Cold Email That Converts. Not even the best cold email will get you a response if you're pitching the wrong type of client or a point of contact who's not empowered to take action on hiring you.

Context is everything when you're pitching new freelance clients—especially with a cold email. Identifying the Right Clients. If the majority of your experience is in writing about finance or real estate, it doesn't make much sense for you to pitch a company in the healthcare space on your freelance writing services. Same thing goes for designers. If your style favors flat design, about hustling, and retro color schemes, you're probably not going to enjoy working with that have no plans to move their branding into the 21st century. Choose only to approach clients that you could picture yourself working with. If you don't resonate with their brand, style and tone, leave it be.